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Here, we dive into the potentially unethical practices that some businesses employ to mislead and deceive users.
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We recognise that users should be informed and not misled, but how? Exactly! ...click below to read more
![](https://static.wixstatic.com/media/743e7c_69f4003eb28d4907b8677622c449a7f0~mv2.jpg/v1/fill/w_115,h_153,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/743e7c_69f4003eb28d4907b8677622c449a7f0~mv2.jpg)
![Two ladies card sorting](https://static.wixstatic.com/media/5e0f2a_f53fa70ca74b4c219e0d852ed7cba7e3~mv2.png/v1/fill/w_122,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5e0f2a_f53fa70ca74b4c219e0d852ed7cba7e3~mv2.png)
Card sorting is a user research technique commonly used in User Experience (UX) design to understand how users organise and categorise information.
A discussion guide is a roadmap for conducting an interview. It consists of a set of questions and topics that guide the conversation with the participant.
A well-crafted discussion guide ensures that the interview covers all relevant areas and enables researchers to gather the necessary information.
![Business Interview](https://static.wixstatic.com/media/11062b_3b207f1e08d842f0b1aac9ff788516c4~mv2.jpg/v1/fill/w_111,h_166,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_3b207f1e08d842f0b1aac9ff788516c4~mv2.jpg)
![Image by Christina @ wocintechchat.com](https://static.wixstatic.com/media/nsplsh_10755ab53d81432ab04e1d08e10ebba2~mv2.jpg/v1/fill/w_122,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_10755ab53d81432ab04e1d08e10ebba2~mv2.jpg)
User interviews are a valuable research method that helps provide insights into users' preferences, thoughts, and feelings. By engaging in guided conversations with participants, researchers can gain a deeper understanding of the user experience and usability of a product or service.
A moderated usability test is a supervised evaluation conducted between a researcher or moderator and a user participant. During this test, the moderator and participant are in the same "virtual" space, allowing direct communication and control of the session.
![Image by David Travis](https://static.wixstatic.com/media/nsplsh_5743364d4a306b527a4777~mv2_d_2560_1707_s_2.jpg/v1/fill/w_122,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_5743364d4a306b527a4777~mv2_d_2560_1707_s_2.jpg)
![Designers Looking at the Computer](https://static.wixstatic.com/media/11062b_4daca2b1d33344fbb797cade442ecb09~mv2.jpg/v1/fill/w_122,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_4daca2b1d33344fbb797cade442ecb09~mv2.jpg)
In the UX field, the concept of shape refers to the depth and breadth of a designer's skillset. Depth captures the in-depth knowledge and core skills in a field or discipline, while Breadth is spread across different disciplines.
Each shape represents a different level of specialisation and versatility.
In an ever-evolving industry, employers seek individuals who possess diverse skills and qualities to perform effectively. As a UX researcher about to start your UX journey, the following key skills would set you apart in the UX industry.
![Job Interview](https://static.wixstatic.com/media/11062b_9d59954432494f2b8c45bd908c8f455d~mv2.jpg/v1/fill/w_122,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_9d59954432494f2b8c45bd908c8f455d~mv2.jpg)